Know All About MBA In Rural Management

Know All About MBA In Rural Management

What is MBA In Rural Management? - We all are aware of the fact that Indian Economy is dependent on the agriculture sector and more than 50 percent of Indian abide in Rural Areas. Our Prime Minister Mr. Narendra Modi ji has launched various initiatives for Rural India Development like e-gram swaraj, Deendayal Antyodaya Yojana, National Rural Livelihoods Mission, Deen Dayal Upadhyay Gramin Kaushalya Yojana, Pradhan Mantri Awaas Yojana and many others. With upliftment of Rural sector in contemporary times the teaching/knowledge provided in Indian B-Schools have also accelerated their course curriculum. Out of MBA specializations, MBA in Rural Management is a growing area and has leeway in the contemporary times. More than 45% of our economy depends on the Agriculture Sector. Hence, the rural sector is driving youngsters crazy. Moreover, youth considers that an MBA in Rural Management can be a bang for the buck in upcoming days. Rural Management course in India is offered by many top institutes like IIHMR, IRMA Anand, KIIT School of Rural Management to name a few.

Course Highlights of MBA in Rural Management



Course Level

Post Graduation

Eligibility Criteria

  • Bachelor’s Degree in any stream, from a recognized University

  • Minimum aggregate score of 45 percent

  • 5 percent relaxation for SC/ST candidates at Bachelor’s level

Examination Type

  • Semester

  • Yearly

Course Fee

Rs. 3,00,000 to Rs. 10,00,000 Per Annum (Changes from institute to institute)

Job Positions

Rural Manager or Executives, Sales/Business Development Manager, Rural Development Officer, Research Officer, Trainer, Researcher, Purchase/Vendor Development Manager, National Sales Development Manager to name a few

Recruiting Companies

  • Vedanta Foundation

  • Gujarat Cooperative Milk Marketing Federation

  • Motherdairy

  • Seedworks

  • Adani Wilmar

  • Emami Agrotech

  • Caspian

  • Fullerton

  • Vivriti Capital

  • BAIF Development Research Foundation

  • Mahatma Gandhi National Council of Rural Education


What is Rural Management?

Rural Management simply aims at studying various methods of planning, organising, directing and controlling cooperatives, agri-business, rural areas and allied domains. MBA in Rural Management aims at making candidates learn about developing rural areas through live projects, experiential learning. MBA in Rural Management or MBA in Rural Development or MBA in AgriBusiness Management has become one of the most sought courses to study & research at postgraduate level in contemporary days.

Rural Management is one such specialisation that allows candidates a chance to contribute towards uplifting and betterment of those sections of the society/rural areas, where the light of development is most needed.

What Does MBA in Rural Management Teach?

As part of the MBA in Rural Management or MBA in Rural Development or MBA in AgriBusiness Management curriculum, candidates are exposed not only to theoretical knowledge. Practical learning through regular visits to rural areas, empathy living with villagers for a hands-on experience of working in a rural setup is also provided to candidates. Some of the subjects that candidates pursuing MBA in Rural Management learn are given below.

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All About MBA

MBA Specializations

Subjects of MBA in Rural Management/Development/AgriBusiness Management:

S. No.


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Research Methods


Individual and Group Behaviour


Marketing Management


Business Statistics & Analytics


Organizational Structure & Design


Rural Society and Polity


Operations Research


Managerial Analysis &



Development Theories


Environmental & Livelihood Systems


Written & Oral Communication


Management Information Systems


Green Business & Sustainable Development


Strategic Management


Rural Development


Legal Environment of Business


Services Marketing


Collective Action and Cooperation


Values and Ethics in Management


Managing Collective Enterprises


Agriculture Input Marketing


Elective Courses


Elective Courses

Scope of MBA in Rural Management/MBA in Rural Development/MBA in AgriBusiness Management

Graduates or Postgraduates of this field can find lucrative job opportunities. The scope of MBA in Rural Management is about to flourish. Candidates can get jobs in government or private sectors including various NGOs and organizations. Candidates pursuing MBA in Rural Management or MBA in Rural Development or MBA in AgriBusiness Management have bright career growth. Some of the sectors are -

  • Insurance

  • FMCG & consumer durables

  • Banking & Finance

  • IT & ITES

  • Agribusiness and allied service

  • Healthcare,

  • Telecom

  • Manufacturing

  • Retail

  • Infrastructure

  • Energy

  • Startups and many more

Institutes Offering MBA in Rural Management

India has few niche management or B-Schools that focus on providing education related to the rural sector. The major purpose of providing education in Rural Management is to promote eco-friendly, sustainable and equitable/justified socio economic development of rural areas. At the time of admission such colleges call for students who have a different set of mindset.

List of Institutes Offering MBA in Rural Management

S. No.




IIHMR University, Jaipur

MBA Rural Management


Institute of Management Sciences, Lucknow

MBA Rural Management


Xavier School of Rural Management, Bhubaneswar

MBA Rural Management


Chitkara Business School, Patiala

MBA Rural Management


Babasaheb Bhimrao Ambedkar University, Lucknow

MBA Rural Management


University of Allahabad, Allahabad

MBA Rural Management


Institute of Rural Management, Anand

PGDM Rural Management


Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalaya, Chitrakoot

MBA Rural Management

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Rural Management Colleges in India

Skill Set Required to Pursue MBA in Rural Management

At the time of offering admission, institutes look for candidates who have a spark to do something in the rural sector. Ideal candidates who are selected for MBA in Rural Management or MBA in Rural Development or MBA in AgriBusiness Management are expected to possess the following qualities or skill set:

  • Problem Solving Capabilities

  • Multi-Lingual

  • Leadership Skills

  • Communication is a must

  • Analytical Reasoning

  • Mass Pressure Handling

  • Interest in Rural Planning

  • Willingness to Work in Rural India