Difference between Qualitative and Quantitative Research

Qualitative research on one hand is the preliminary research used to understanding motivations, research etc. They are primarily used to develop and uncover trends, it is usually very unstructured methods such as being part of focus groups, using random participants while also conducting interviews for participants to collect data for the purpose of research. It comes under one of the branches of mathematics and is essential to learn as well.

Difference between Qualitative and Quantitative Research

Quantitative research on the other hand is a more methodical approach to solving problems by generating and using data, this method is much more methodical in solving. This form of research is used in quantifying data and variables into concrete data. The surveys used in the Quantitative Research includes online surveys, paper surveys and other forms of survey used to complete the research.

Difference between Qualitative and Quantitative Research

Qualitative Research

Quantitative Research

A method to developing a better understanding on human and social sciences, in understanding human behavior and personalities better.

It is the method used to generating numerical data by using a lot of techniques such as logical, statistical and mathematical techniques.

It employees a subjective approach.

It employees an objective approach

The data taken in the Qualitative research method is pretty verbal.

The data taken in this method is pretty measurable.

The objective of this research method is to engage and discover various ideas.

The main objective of Quantitative research is to examine the cause and effect between the variables.

It is one of the exploratory research type methods.

It is a conclusive research type method.